WE WANT CRICKETS TO BE AVAILABLE, ACCESIBLE, AFFORDABLE AND APPEALING
Consuming crickets is not new. There are roughly 2100 insect species that can be used for feed or food consumption. In fact, 2 billion people around the globe eat insects as part of their diet. However, we look to bring insect consumption to the mainstream population to change human protein consumption. Crickets provide valuable nutrients such as protein zinc and iron that many humans lack.
We want cricket consumption to be accessible. Some cricket products are available globally but access to those products is not mainstream. We will work to make crickets a mainstream product by producing affordable products that can reach all socioeconomic levels. Lastly, we work to change society’s view on consuming cricket products by creating innovative and appealing products.